Ford Pro Upfits webpage redesign

Main contributions:

Analysed pain points in the previous webpage caused by a shift in business focus, identifying areas for improvement.
Facilitated stakeholder workshops to gather insights and align the redesign with new business objectives.
Developed interactive prototypes using Figma to visualize and iterate on the new design.
Conducted user testing to evaluate flow and interaction, ensuring an intuitive and seamless experience.
Enhanced SEO performance for Google search and FordPro.com to improve discoverability and user engagement.